EFL launches scheme to help households during cost-of-living crisis

The EFL recently launched ‘Together – Supporting Communities’ - an initiative to support the communities and fans of the 72 League Clubs during the cost-of-living crisis.

The scheme will see EFL Clubs provide community services and matchday offers to help people in challenging economic times and will contribute towards the Government’s ‘Help for Households’ initiative.

In rapid response, EFL Clubs and their respective Club Community Organisations (CCOs) have already rolled out a variety of support to those hit the hardest, with foodbanks, clothing donations and even ‘heat hubs’ providing lifelines to members of disadvantaged communities in England and Wales.

Beacon of Light, the home of the official charity of Sunderland AFC, recently revealed that it will join forces with other voluntary and community sector partners to join the City Council’s network of warm spaces across Sunderland.

Beacon of Light will serve as a 'warm space' venue which will offer residents a place to go where they can access a range of services and facilities.

As well as offering a free, relaxing and informal warm space with internet access and family friendly activities, the Beacon of Light will also be providing a free hot drink and snack to those who need it.

The community hub hopes that residents will use the facility to combat loneliness and the ever-growing cost-of-living crisis this winter.

Residents will be able to access the Beacon of Light seven days a week, from 3:30pm till 6:30pm on weekdays and 10am till 1pm on weekends. You can read more about the warm space at the Beacon of Light here.

EFL partners eBay, Lifebuoy and Papa Johns will also be joining the initiative, by providing ticketing and food offers for the rest of the season.

eBay will be using its partnership with the EFL to allow supporters and people in the local community, who may not usually be able to attend EFL fixtures, to do so through the provision of match day tickets, further showcasing a commitment and drive to bring communities, and EFL clubs within them together. Lifebuoy will also provide tickets to EFL matches, specifically targeting families in need.

Papa Johns is offering all EFL ticket holders 50% off pizza through their Show Us Your Ticket campaign. This season-long campaign aims to boost fans’ matchday experience and reward their loyalty during the cost-of-living crisis.

To find out more and see the full list of EFL club offers visit: https://www.efl.com/supporters/together-supporting-communities/

EFL Chief Executive, Trevor Birch, said: “Providing a warm stadium for a coffee morning, a regular food bank or clothing collections, ‘Together – Supporting Communities’ will offer real tangible help for those people hit hardest by the cost-of-living crisis within our communities.”

“While EFL Clubs support people all year round, we recognise that now more than ever we should come together and maximise the power of our network to support people who are struggling.”

Millwall midfielder and the 2022 EFL Championship Player in the Community, Billy Mitchell, said: “Having grown up in the area, I’ve experienced first-hand the outstanding community work delivered by the Club and the ongoing commitment it has to supporting local residents during these challenging times.

“I’m really passionate about the work Millwall does and as part of this initiative the Club will be running a number of projects including a Food Hub, discounted after school and holiday clubs as well as our weekly drop in coffee morning.”

Sports Minister, Stuart Andrew, said: “Football clubs are the heart and soul of their communities and this new initiative with the EFL shows the true value of these community assets.

"Clubs are nothing without their fans and in difficult times it is great to see clubs reaching out to help their followers with so much support.

“The government is helping people struggling this winter with our Help for Households programme and I warmly welcome the Together - Supporting Communities scheme which will provide another vital lifeline."